2022 Winter Nomads Campaign

Curb your caravan in rockhampton

The Rockhampton Region is a popular holiday destination amongst nomads, especially towards the middle of the year when the region sees an influx of caravans escaping the winter months down south.

The ‘Curb Your Caravan in Rockhampton’ campaign is a digital and print campaign aimed at driving visitation amongst mature-aged travellers, increasing visitor numbers and spend throughout our region over winter.

Visitor Profile

Spending $12.2 billion in domestic travel across the country in 2019¹, Australian’s aged over 55 represent one of the biggest opportunities in domestic tourism recovery.

Traveller profile²:

  • Older non-working travellers
  • Mostly travel for leisure and to visit friends and relatives
  • Average trip length is 5.1 nights
  • Mostly opt for driving to a destination
  • Frequently visited accommodation include caravan and camping grounds, standard hotels and rented houses or self-contained apartments
  • Spend on average $123 per night

Campaign Toolkit

The purpose of this campaign toolkit is to provide you with everything you need to leverage Explore Rockhampton’s 2022 ‘Curb Your Caravan in Rockhampton’ campaign.

Download toolkit