Rocky Host Program


The ‘Rocky Host’ program is an educational series of fact sheets created for front-line service operators in the Rockhampton region to ensure, as a region, we are providing the best possible service and information to our visitors. This series is produced by Advance Rockhampton, Rockhampton Regional Council’s Economic Development, Tourism, Events and Destination Marketing Unit.

We invite you to take part in this program at your own pace and at no cost. This series will provide you with all the tools you need to promote our region to visitors and learn some interesting facts along the way.

Explore Rockhampton is the consumer-facing tourism brand for our region, and as the destination marketing specialists, we believe that each and every frontline worker in the Rockhampton region is our face and our voice. Whether you are the local barista, mechanic, taxi driver or receptionist – YOU are a ‘Rocky Host’ ambassador and play a vital part in promoting our region.

Of course, if visitors are looking for visitor information and brochures about our region, we have knowledgeable volunteers at the Explore Rockhampton Visitor Information Centre that can always assist.

What does my business get out of this program?

Our facts sheets will turn your employees into 'Destination Experts' who will be confident in sharing all of the great experiences available in the Rockhampton region. By providing information to visitors we are:

  • Increasing length of stay in the region
  • Increasing visitor spend - while they are here they will need to eat, drink and shop!
  • Allow visitors to leave with a positive experience and have a reason to come back

Employers can notify us when their employees have completed the first series, consisting of ten fact sheets. Upon completion, your team will be presented with a 'Destination Expert' certificate and a stylish lapel badge they can wear with pride in your establishment.

How do I take part in the program?

You don't need to sign up - these are free resources!

Simply download the fact sheets below and study them at your own pace. Each fact sheet will lead you to other resources that you might find useful, particularly when pointing visitors in the right direction for information.

Once you have completed the series, contact us to claim your free Certificate of Completion and 'Destination Expert' lapel badge.

Fact Sheets