Tourism & Events

Gateway to the Southern Great Barrier Reef Region

Contributing to nearly 2,100 full time equivalent jobs to the region, tourism plays an important part in Rockhampton's economy and development. It is one of the Rockhampton region's key industries, and Advance Rockhampton is actively playing a role in tourism planning, product development, marketing and promotion, and major events attraction to the region. 

Advance Rockhampton's Tourism and Events units are a vital part of the team and are working towards promoting Rockhampton as the destination to host major events, as well as drive tourist visitation. 

Explore Rockhampton is the tourism destination brand behind the Rockhampton region, and is the main pillar of the tourism marketing strategy.