The Beef Capital of Australia  

Rockhampton is recognised as the beef capital of Australia with livestock production being dominated by beef cattle, currently numbering 3.2 million head in the Greater Rockhampton Region. The climate and geology of the Fitzroy Region, dominated by the Fitzroy River, provides expansive pastoral and agricultural land, supported by easy access to road, rail, sea and airfreight networks, and strong service hubs in Rockhampton, Gladstone and Emerald.  The Rookwood Weir, currently in early construction stage, is a landmark project that will capture valuable water in the lower Fitzroy River.  This will ultimately generate intensive agricultural industry with the region’s suitability for grain growing and proximity to grain growing areas.  

Rockhampton is serviced by two export focused abattoirs with a total daily processing capacity of 2400 head, and as a result of increasing demand for Australian beef, our Region is actively seeking investment in more cattle feedlots and a boutique cattle abattoir.  A study by the Queensland Government identified potential to develop at least four large cattle feedlots in the region with a capacity of approximately 30,000 standard cattle units (SCUs) each.  The total potential turnoff of these feedlots could reach approximately 445,000 finished head annually.

The industry is supported by experienced labour and access to veterinarians, expert researchers and advisors. CQUniversity’s Institute for Future Farming Systems is a global leader in delivering practical solutions which are bolstering the productivity, profitability and sustainability of the livestock and horticulture sectors. In particular, it is internationally recognised for its specialist skills in the development of non-invasive, precision management tools, with its research in this area independently assessed as above world class.

Beef Week

Australia’s national beef expo is one of the world’s great beef cattle events, held once every three years in Rockhampton. Beef Australia 2021, from May 2 to 8, celebrates all facets of the Australian beef industry with approx. 100,000 attendees. It will facilitate new trade and export opportunities by exposing the local supply chain to international industry leaders and feature more than 5000 cattle from over 30 breeds. The accompanying major trade fair will promote more than 500 businesses and the entire region is involved in actively promoting the Australian beef industry over multiple events and venues.